Produce Industry Moves Toward Safety Rules
MELISSA BLOCK, Host:
And the produce industry is listening, as NPR's Snigdha Prakash reports.
SNIGDHA PRAKASH: The spinach scare was a wake up call for big buyers. Tim York is chief executive officer of Markon Cooperative, which buys produce for everything from restaurants to prisons. He says even now, sales of spinach and other salad greens haven't recovered.
TIM YORK: What really became evident was that one person or one failed system can pull the whole industry down and that certainly is what happened.
PRAKASH: Indeed, the spinach e-coli outbreak was the 20th outbreak to affect produce over the past 11 years and this time, York says, big buyers such as the Markon Cooperative and supermarket chains like Safeway, Kroger and Wegmans and the retail giant Costco, are demanding change.
YORK: We need one standard that everybody is being held accountable to, a standard that says this is how you grow products and this is how you grow products safely. And those standards have to be specific, measurable and verifiable.
PRAKASH: Jim Gorney is senior vice president for food safety and technology at the United Fresh Produce Association. He says the three trade groups are developing quantifiable best practices related to irrigation water quality, the hygiene of field and processing plant workers and, Gorney says, the proximity of spinach and lettuce fields to e-coli sources.
JIM GORNEY: For instance, cattle operations. How close is too close and what risk factors do you have to weigh to increase or decrease that proximity to those operations?
PRAKASH: But Charles Sweat, chief executive officer of the company at the heart of the spinach scare, Earthbound Farm in California, doubts these efforts will vanquish the threat from e-coli.
CHARLES SWEAT: There's not a lot of science behind this bacteria and how it behaves, so what happens is you have everybody with their experience and opinions piping in and typically what happens at that point, you get to the lowest common denominator that everybody can agree to.
PRAKASH: Snigdha Prakash, NPR News, Washington.
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