Natural Santa Claus For all those shopping mall Santas who have to stand in for the real Saint Nick, half the challenge is presenting a believable appearance. And fake beards are really not all that convincing. Frank Martinez, vice president of operations for Naturally Santa Inc., tells Jacki Lyden how the 10-year-old Colorado Springs, Colo. company has responded, by dispatching real-bearded Santas across the country. (4:00)
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Natural Santa Claus

Only Available in Archive Formats.
Natural Santa Claus

Natural Santa Claus

Natural Santa Claus

Only Available in Archive Formats.

For all those shopping mall Santas who have to stand in for the real Saint Nick, half the challenge is presenting a believable appearance. And fake beards are really not all that convincing. Frank Martinez, vice president of operations for Naturally Santa Inc., tells Jacki Lyden how the 10-year-old Colorado Springs, Colo. company has responded, by dispatching real-bearded Santas across the country. (4:00)