Square Boxes Ahead for Wrigley Gum Chewing-gum giant Wrigley is overhauling the packaging for Juicy Fruit, Doublemint and other brands. Wrigley gum will soon come in flat, square boxes, replacing the familiar slim rectangle.
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Square Boxes Ahead for Wrigley Gum

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Square Boxes Ahead for Wrigley Gum

Square Boxes Ahead for Wrigley Gum

Square Boxes Ahead for Wrigley Gum

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  • <iframe src="https://www.npr.org/player/embed/88176994/88176964" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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Chewing-gum giant Wrigley is overhauling the packaging for Juicy Fruit, Doublemint and other brands. Wrigley gum will soon come in flat, square boxes, replacing the familiar slim rectangle.

RENEE MONTAGNE, host:

Big changes are underway in another industry. Our last word in business is Juicy Fruit. Gum giant Wrigley is overhauling the packaging for Juicy Fruit, Doublemint and its other brands. The company still rules the market, but it's losing share to Cadbury Schweppes, which makes Trident and Dentyne.

Wrigley says its chewing gum will soon come in flat, square boxes, not rectangles. That's supposed to make it trendier and fit better in a pocket. The idea is to make consumers buy more. Although they won't actually be getting more - the trendier new square packs will contain two fewer sticks of gum.

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