Square Boxes Ahead for Wrigley Gum
RENEE MONTAGNE, host:
Big changes are underway in another industry. Our last word in business is Juicy Fruit. Gum giant Wrigley is overhauling the packaging for Juicy Fruit, Doublemint and its other brands. The company still rules the market, but it's losing share to Cadbury Schweppes, which makes Trident and Dentyne.
Wrigley says its chewing gum will soon come in flat, square boxes, not rectangles. That's supposed to make it trendier and fit better in a pocket. The idea is to make consumers buy more. Although they won't actually be getting more - the trendier new square packs will contain two fewer sticks of gum.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.