Smart Billboards Catching On Electronic billboards that can "read" the radio stations tuned-in by passing drivers and display messages geared to the station's listeners are being installed in Northern California. The billboards will tap into a vast databank of information about people who typically listen to those stations. The electronic ads will then change to fit listener profiles. NPR's Laura Sydell reports.
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Smart Billboards Catching On

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Smart Billboards Catching On

Smart Billboards Catching On

Smart Billboards Catching On

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  • <iframe src="https://www.npr.org/player/embed/891772/891773" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Electronic billboards that can "read" the radio stations tuned-in by passing drivers and display messages geared to the station's listeners are being installed in Northern California. The billboards will tap into a vast databank of information about people who typically listen to those stations. The electronic ads will then change to fit listener profiles. NPR's Laura Sydell reports.