The Marketing of 'The Secret' The Secret, a treatise on the power of positive thinking, has become a mainstream best-seller. A discussion about the pros and cons of the mass marketing of a self-help book.
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The Marketing of 'The Secret'

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The Marketing of 'The Secret'

The Marketing of 'The Secret'

The Marketing of 'The Secret'

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  • <iframe src="https://www.npr.org/player/embed/9158669/9158672" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The Secret, a treatise on the power of positive thinking, has become a mainstream best-seller. A discussion about the pros and cons of the mass marketing of a self-help book.

Guests:

Hale Dwoskin, author of The Sedona Method; one of the "teachers" cited in The Secret.

Micki McGee, author of Self-Help, Inc.: Makeover Culture in American Life, professor of sociology at New York University.

Stephen Ross, senior vice president and publisher of Crown Publishers.

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