Spanglish Is the New Ad Lingo Youth Radio commentator Luis Sierra says more ads are using both Spanish and English to market to Latino audiences. Although this is the "new what" to advertisers, Sierra says that it's nothing new to him.

Spanglish Is the New Ad Lingo

Spanglish Is the New Ad Lingo

  • Download
  • <iframe src="" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Ads are code-switching between Spanish and English in a new way, Luis Sierra says. hide caption

toggle caption

Lately, marketers are using Spanglish to sell everything from the war in Iraq to Burger King's fusion food, "Chicken Fries."

That's not to say Spanglish hasn't been around for a long time, but recently it seems to be popping up in more places, says Youth Radio commentator Luis Sierra.

These news ads are promoting much more than products — they are pushing assimilation, he adds.