High Point University Boosts Its 'Wow' Factor
RENEE MONTAGNE, Host:
And our last word in business comes from the president of High Point University in North Carolina. The word is "wow." That's President Nido Qubein's approach to making students happy. He hired a director of wow to do that. The college campus now features ice cream trucks. There's valet parking, a concierge desk, a hot tub and free snacks. Classical music wafts through the grounds. If it sounds more like a five-star hotel, Qubein is quoted as saying when students know you care, they reward you by doing well in the classroom. We won't say much about grades, but freshman enrollment has tripled.
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