Businesses Use Economy As Sales Gimmick Many businesses are using the economic crunch as a marketing tool. But will people spend money if you keep reminding them how tight things are? Seth Stevenson, ad critic for the online magazine Slate, talks about what ads we're watching and what it means.
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Businesses Use Economy As Sales Gimmick

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Businesses Use Economy As Sales Gimmick

Businesses Use Economy As Sales Gimmick

Businesses Use Economy As Sales Gimmick

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  • <iframe src="https://www.npr.org/player/embed/92254871/92255525" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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Many businesses are using the economic crunch as a marketing tool. But will people spend money if you keep reminding them how tight things are? Seth Stevenson, ad critic for the online magazine Slate, talks with NPR's Linda Wertheimer about what we're watching and what it means. According to Stevenson, ads are adjusting to the mood of consumers.