The Web and the Rise of Rotten Reviews
The role of critic has become increasingly widespread. Now anyone can post a bad review — or receive one — on the Internet. Guests discuss how the Web is changing the role of critic and how to combat a bad review.
Guests:
Nancy Miller, senior editor, Wired magazine
Joan Stewart, founder of The Publicity Hound Web site
Robert Krughoff, president and founder, Consumer's Checkbook