Airline Aims To Advertise On Bald Heads
RENEE MONTAGNE, host:
Good morning. I'm Renee Montagne.
Air New Zealand is looking for a few bald-headed frequent fliers. It's part of the company's new advertising venture. The airline will pay $666 a head to 50 passengers willing to work as cranial billboards. They'll use their shiny heads to publicize a new speedy check-in service. The airline's holding auditions next week. Winners will be shaved — if necessary — on the spot and branded with a temporary tattoo advertisement.
It's MORNING EDITION.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.