Retailers Try Catering To Immigrants Big chain stores are hiring sales clerks who speak different languages, offering childcare for family-oriented shoppers and stocking international brands of electronics to attract immigrants. Is the tactic working?
NPR logo

Retailers Try Catering To Immigrants

  • Download
  • <iframe src="https://www.npr.org/player/embed/99401737/99401714" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Retailers Try Catering To Immigrants

Retailers Try Catering To Immigrants

Retailers Try Catering To Immigrants

  • Download
  • <iframe src="https://www.npr.org/player/embed/99401737/99401714" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Big chain stores have started catering to immigrants in a major way. They're hiring sales clerks who speak different languages, offering childcare for family-oriented shoppers and stocking international brands of electronics to attract immigrants.

Rene Gutel reports for KJZZ in Phoenix.