Triple Sevens on July 7: Marketers Hype the Luck Marketers are making the most of what's being called the "luckiest day of the century" as the calendar approaches the 7th day of the 7th month of the year 2007.
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Triple Sevens on July 7: Marketers Hype the Luck

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Triple Sevens on July 7: Marketers Hype the Luck

Triple Sevens on July 7: Marketers Hype the Luck

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RENEE MONTAGNE, host:

If you need help with payments, maybe tomorrow you'll win the lottery. Our last word in business is triple seven superstition. Tomorrow, it's the seventh day of the seventh month of the year 2007, and marketers are making the most of what's being called the luckiest day of the century.

JOHN YDSTIE, host:

Taco Bell is holding a contest called Seven Layers of Love. The winner will propose to his sweetheart on a virtual sign broadcast during a Major League Baseball game.

MONTAGNE: Wal-Mart's contest is called Lucky in Love. The seven winning couples will win a $5,000 Wal-Mart gift bag and a free wedding ceremony. Of course the winners do have to get married at a Wal-Mart store.

YDSTIE: How 'bout in aisle seven?

MONTAGNE: How 'bout it, John?

This is MORNING EDITION from NPR News. I'm Renee Montagne.

YDSTIE: And I'm John Ydstie.

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