DEBORAH AMOS, Host:
NPR's Laura Sydell reports.
LAURA SYDELL: According to Apple CEO Steve Jobs, it will be possible to put iAds into an app in one afternoon. Apple will sell and design the ads.
STEVE JOBS: What we're trying to do with iAds is we're trying to combine the emotion of video with the interactivity of the Web.
SYDELL: Unidentified Man: The 100 percent electric Nissan Leaf.
(SOUNDBITE OF CAR AD)
SYDELL: The creative minds in advertising are likely to find new ways to use what's available in iAds, says Forrester Research analyst Julie Ask.
JULIE ASK: When you talk about the ability to put a gyroscope or proximity sensing location, accelerometers, and mix that into an ad, we could see some very creative results.
SYDELL: Laura Sydell NPR News, San Francisco.
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