Apple Debuts Mobile Ad Network Next Month Apple has unveiled the latest version of the iPhone. Among its innovations is iAds, which will make it possible to put ads right in apps. It might be the start of some new creative advertising.
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Apple Debuts Mobile Ad Network Next Month

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Apple Debuts Mobile Ad Network Next Month

Apple Debuts Mobile Ad Network Next Month

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DEBORAH AMOS, Host:

NPR's Laura Sydell reports.

LAURA SYDELL: According to Apple CEO Steve Jobs, it will be possible to put iAds into an app in one afternoon. Apple will sell and design the ads.

STEVE JOBS: What we're trying to do with iAds is we're trying to combine the emotion of video with the interactivity of the Web.

SYDELL: Unidentified Man: The 100 percent electric Nissan Leaf.

(SOUNDBITE OF CAR AD)

SYDELL: The creative minds in advertising are likely to find new ways to use what's available in iAds, says Forrester Research analyst Julie Ask.

JULIE ASK: When you talk about the ability to put a gyroscope or proximity sensing location, accelerometers, and mix that into an ad, we could see some very creative results.

SYDELL: Laura Sydell NPR News, San Francisco.

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