Happy Birthday Ringo Starr Former Beatle Ringo Starr turns 70 on Wednesday. In his honor, New York's Metropolitan Museum of Art has put Starr's gold-plated snare drum on display. The drum was a gift from the Ludwig drum company. Its logo was featured prominently on the drum Starr played during the band's 1964 debut on The Ed Sullivan Show.
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Happy Birthday Ringo Starr

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Happy Birthday Ringo Starr

Happy Birthday Ringo Starr

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MARY LOUISE KELLY, Host:

Our last word in business today...

(SOUNDBITE OF SONG, "BIRTHDAY")

THE BEATLES: (Singing) They say it's your birthday.

LOUISE KELLY: Former Beatle Ringo Starr turns 70 today. In his honor, New York's Metropolitan Museum of Art has put Starr's gold-plated snare drum on display. The drum was a gift from the Ludwig Drum Company. The Ludwig logo was featured prominently on the drums Starr played during the band's 1964 debut on "The Ed Sullivan Show."

(SOUNDBITE OF CHEERS AND APPLAUSE)

LOUISE KELLY: Ladies and gentlemen, the Beatles.

(SOUNDBITE OF CHEERS AND APPLAUSE)

(SOUNDBITE OF SONG, "I WANT TO HOLD YOUR HAND")

LOUISE KELLY: The Ludwig Drum Company could barely keep up with demand after that. Dick Schory was Ludwig's director of marketing at the time.

LOUISE KELLY: We normally had one shift a day. Then when the Beatles craze developed, we added a second shift and then the third shift, and did work on Saturdays and Sundays.

LOUISE KELLY: That's the business news on MORNING EDITION, from NPR News. I'm Mary Louise Kelly.

RENEE MONTAGNE, Host:

And I'm Renee Montagne.

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