Rising Cocoa Prices May Leave Chocolate Fans Bitter Political unrest in Ivory Coast has led to a cocoa bean export ban pushing cocoa prices to a 30-year high. Large chocolate-makers say it could affect consumers — either through price increases or smaller packaging. But a small artisan chocolatier says cocoa is exotic and chocolate should be a decadent luxury.
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Rising Cocoa Prices May Leave Chocolate Fans Bitter

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Rising Cocoa Prices May Leave Chocolate Fans Bitter

Rising Cocoa Prices May Leave Chocolate Fans Bitter

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ROBERT SIEGEL, Host:

NPR's Joel Rose has the story.

(SOUNDBITE OF MACHINERY)

JOEL ROSE: For now, cocoa beans from Ivory Coast are still arriving in U.S. ports.

M: This ship here is the Star Tramp. She's discharging about 7,000 tons, which probably represents about 50,000 individual small hold farmers in the Ivory Coast.

ROSE: Jeff Wheeler is president of the Camden International Commodities Terminal in New Jersey. We watch while burlap sacks filled with reddish brown cocoa beans are hoisted off the ship then trucked to nearby warehouses. Wheeler says these beans are already contracted to big chocolate producers.

M: I think the processor and manufacturers are in okay shape, but I'm sure that we need to get more cocoa out of West Africa to really get comfortable for the rest of the year.

ROSE: Barry Parkin is vice president for chocolate at Mars Inc.

M: It all depends how long it goes on for. If it went on for more than three or four months, then there would be a serious impact on the supply to - that's needed around the world.

ROSE: Cocoa trees only grow near the equator. And with as much as 10 percent of the world cocoa crop tied up in Ivory Coast, Barry Parkin at Mars says chocolate makers may have no choice but to pass higher prices on to the consumer.

M: The whole industry is facing some pretty severe cost pressure this year. If prices stay at this level, then you should expect that will get passed on to the consumer, either with some level of price rises or some package size reductions.

ROSE: High cocoa prices are already a fact of life for smaller producers.

M: Right here, right in front of you, you can see the beans from Madagascar.

ROSE: What's it doing?

M: It's chopping up all the beans. And just through the power of this suction and wind, it's separating the lighter shell from the inside, the meats of the bean, which we call the nib.

ROSE: The beans in Rick Mast's chocolate come from sustainable farms in Madagascar, the Dominican Republic and South America. They cost two or three times as much as typical cocoa beans from Ivory Coast, but Mast says they're worth it.

M: It is, in my mind, a bit absurd to expect chocolate to be provided at every gas station for a buck, buck fifty, when here it is, this, like, very exotic product that's only grown around the equator, around the world. It's not grown in Iowa. You know what I mean? It should be thought of as an affordable luxury, as something that's decadent.

ROSE: Joel Rose, NPR News, New York.

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