How Much Would You Pay To Sleep In Ashton Kutcher's House? : Planet Money Ashton Kutcher's house is for sale. So is an apartment linked to Dog Day Afternoon. Does the celebrity connection matter in real estate?
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How Much Would You Pay To Sleep In Ashton Kutcher's House?

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How Much Would You Pay To Sleep In Ashton Kutcher's House?

How Much Would You Pay To Sleep In Ashton Kutcher's House?

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MICHELE NORRIS, Host:

And as Caitlin Kenney of our Planet Money team reports, they're even trying to move properties by capitalizing on our national obsession with celebrity.

CAITLIN KENNEY: Here's something you don't expect to hear when a realtor is showing you a property they want you to buy.

CELESTE MOSES: This is where "Dog Day Afternoon" was filmed. To me, when you walk in you can almost picture, like, this unit to me seems like this would be the vault where the money is.

KENNEY: This is realtor Celeste Moses of Prospective Properties. And the movie she's talking about is a 1975 film starring Al Pacino. It's about a gay man who robs a bank to pay for his partner's sex change. And, well, it doesn't go smoothly. Here's the scene most people remember.

(SOUNDBITE OF FILM, "DOG DAY AFTERNOON")

AL PACINO: (as Sonny Wortzik): Get over there, will 'ya? He wants to kill me so bad he can taste it. Attica, Attica, Attica, Attica, Attica...

KENNEY: The opening line of her online ad is: Be a part of Hollywood History. And in the section of the ad with all the photographs, you see the typical shots of the mantle and the kitchen, but there's also a photo of a man standing in front of the bank with policeman pointing guns at him.

MOSES: It's kind of scary, but it's Al Pacino. It's not as if it's a strange person. You know, you look at it, you go: Who the heck is that? And you go: Oh, it's Al Pacino. Oh, what's this about? It's an attention-getter.

KENNEY: New York magazine featured the apartment in their Fame Slept Here section. But and here's the strange part: The person who bought it couldn't have cared less about the Bob Dylan connection. In fact, he's in the middle of a gut renovation.

NORRIS: Broker Gary Gold has been selling homes in the area for the last 30 years. He is currently an executive vice president at Hilton, yes that Hilton, and Hyland Real Estate. Gold says just because a celebrity lived in a home or a movie was filmed there doesn't mean you can automatically jack up the price 10 or 20 percent. But the celebrity aura isn't worthless.

GARY GOLD: So if you get more exposure, and more potential buyers see the property, you have a better opportunity to get more money.

KENNEY: Caitlin Kenney, NPR News

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