Retailers Try Marketing Schemes to Lift Spending Some 4,000 gas stations have started showing satellite TV on 20-inch screens at the pump in hopes that gas buyers will stick around the station, and buy more stuff. And Kentucky Fried Chicken just piloted its first "scent-focused" campaign.
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Retailers Try Marketing Schemes to Lift Spending

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Retailers Try Marketing Schemes to Lift Spending

Retailers Try Marketing Schemes to Lift Spending

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RENEE MONTAGNE, host:

With consumer spending down on cars and everything else, some companies are trying to make up for it with extreme marketing. That's our last word in business today. Some 4,000 gas stations have started showing satellite TV on 20-inch screens at the pump. The hope is gas buyers will stick around the station and buy more stuff. And Kentucky Fried Chicken has a new tactic too. It's just piloted its first scent-focused campaign. Mailroom workers at companies in three cities delivered meals on the mail carts, so unsuspecting office workers were presented with a plastic plate of friend chicken along with their mail. KFC spokesman Rick Maynard says it's one of those things that if you smell it, you have to have it.

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