How Live TV Helped America Mourn The Loss Of JFK Critic David Bianculli remembers watching the original news coverage of Kennedy's assassination — four days of unprecedented television — when he was 10 years old. He recalls how from that point on, TV, not radio, was the dominant medium for breaking news.
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How Live TV Helped America Mourn The Loss Of JFK

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How Live TV Helped America Mourn The Loss Of JFK

How Live TV Helped America Mourn The Loss Of JFK

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Our TV critic David Bianculli has been watching most of the TV coverage keyed to the 50th anniversary of the Kennedy assassination. He also teaches about the original 1963 coverage in his TV history classes at Rowan University. He's written about it in books, and remembers watching those four days of unprecedented live television when he was a 10-year-old kid. Fifty years later, here's what he has to say about it.

DAVID BIANCULLI, BYLINE: All this month, there's been so much TV programming devoted to JFK - documentaries, biographies, made-for-TV movie dramas - that I almost feel guilty adding to the media mix. But the 1963 assassination of John F. Kennedy and the four days of television that followed deserves all that attention.

It wasn't just one of the most important moments of TV history. It was the most important moment, more than the moon landing in 1969, more than 9/11 in 2001, more than anything. Period. If you think back to those first morning hours of 9/11, you probably remember turning on the television and staying there and watching in amazement and grief and fear as one dramatic event after another spilled out in real time on live TV.

It's the closest our current generation has gotten to the feeling of those four days in 1963. But back then, on television, it was unprecedented. When Pearl Harbor was attacked in 1941, that news bulletin and all that followed was delivered by radio. Television and TV news didn't start until World War II was over, and even then, it was a largely crude affair.

Edward R. Murrow's "See it Now" news magazine was a glorious exception, but nightly TV news was a small-scale affair. "CBS News," with Walter Cronkite at the helm, was the first evening network newscast to expand from 15 to 30 minutes. And that happened only two months before Kennedy was shot and killed. Some TV news footage back then showing citizens of Dallas in the hours after the shooting has them gathering in the streets around car radios, listening to the latest shocking news.

But, at the same time, in people's homes, television was covering a major breaking news event, non-stop for the first time. For four days, Americans flocked to television and never let go. When JFK's funeral's procession was televised that weekend, it was watched in 93 percent of all homes that were equipped with TV sets, the largest viewing audience ever recorded to that point.

And that first day, when Walter Cronkite on CBS reported the news that Kennedy had died, his wording and his pause between sentences to remove his glasses and sigh, resulted in one of the most iconic moments in TV news history. When Terry interviewed Walter Cronkite on FRESH AIR in 1993, she asked him about that very moment.



When you went on to say that Kennedy was dead, your eyes teared. And that's something that we've seen replayed so many times on, you know, every anniversary of the death and, I mean, it's become one of these historic moments of broadcasting. Were you concerned about getting emotional on the air? Did you try to be as emotionless and stoic as possible? And were you concerned when you realized that your eye was tearing?

WALTER CRONKITE: Well, I wasn't concerned about my eye tearing. I was concerned about my voice choking and not being able to speak. And that concerned me quite a lot. The tearing didn't matter. I didn't really think about it, except the concern that I wouldn't be able to get the words out.

GROSS: How close did you come to not being able to get them out?

CRONKITE: Pretty close, I think. I remember a moment of real terror that I was going to choke up and fall apart, as it were.

BIANCULLI: That news event, like so many others from the '60s, now seems to belong almost exclusively to Walter Cronkite, who, at the time, earned the title of the Most Trusted Man in America. But all three networks - there only were three then: CBS, NBC, and ABC - stayed on the story for all four days. And only NBC was broadcasting live when Jack Ruby shot Lee Harvey Oswald, Kennedy's alleged assassin.

And no one at the time televised the famous eight-millimeter film footage taken by Abraham Zapruder, the only photographic record of the assassination itself. In fact - and it's now a somewhat stunning fact - that footage wouldn't be nationally televised until 1974, 11 years later. And it would be shown for the first time on a late night ABC special hosted by, believe it or not, Geraldo Rivera.

I was in grade school and had just turned 10 years old that day in 1963 when JFK was shot. Our teachers told us what had happened and dismissed class for the day. I walked the four blocks home by myself, and found my mother asleep. I called my dad, who told me to wheel our only TV set into my bedroom and lock the door until he got home from work.

My parents were both Kennedy freaks. Years earlier, I'd been allowed to stay up to watch both the debates and Election Night. But my mom was very ill then, and my dad didn't want her to face the news without him. So I locked the TV in my room, turned it on and watched, alone, and kept changing channels and watching some more until my dad and sister came home.

Then we all watched, for days, and grieved together. When Ruby shot Oswald we were watching. When John-John saluted his father's casket, we were watching. Just like, at that point, almost everyone else in the country. Mythologist Joseph Campbell called those four days of TV coverage a deeply significant rite of passage.

The nation mourned together by watching TV, and from that point on, TV, not radio, was the dominant medium for breaking news. CNN and other 24-hour news networks were decades away, but those dark days in 1963 provided the template. So, 50 years later, how has TV progressed? Technologically, of course, there's no contest.

One of the many JFK specials this month was an installment of the PBS science series "Nova," which used the latest forensic, ballistic, and computer technology to conclude, ultimately, that Oswald was the lone gunman. "Nova" had done the same thing 25 years earlier, proving the same thing with now-dated resources. And also proving, if nothing else, that television loves an anniversary.

For the 50th anniversary, in addition to that new "Nova" entry, the best retrospectives have included "48 Hours" on CBS, "The '60s" on CNN, and "American Experience" on PBS. But in another respect, TV news hasn't matured much at all. Yes, we have lots of prime time news shows and 24-hour cable news networks, but who today is the equivalent of Walter Cronkite? Who today is the most trusted news anchor in America?

There's no obvious answer to that question. And that, in terms of the evolution of TV news, is certainly not progress. At least not to me.

DAVIES: David Bianculli is founder and editor of the website TV Worth Watching, and teaches TV and film history at Rowan University in New Jersey.

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