What We Talk About When We Talk About Race And Sports Commentator Frank Deford reflects on the owner of the Atlanta Hawks' controversial efforts to market the team to white audiences.
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What We Talk About When We Talk About Race And Sports

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What We Talk About When We Talk About Race And Sports

What We Talk About When We Talk About Race And Sports

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AUDIE CORNISH, HOST:

The National Basketball Association is gearing up for its new season after a summer when the NBA was marred by incidents focused on race. Commentator Frank Deford wonders why we only condemn racism when it's blatant and caught on tape.

FRANK DEFORD, BYLINE: I don't think that there's any doubt that race, ever sensitive, is most sensitive in basketball. Given history, this is perfectly understandable, for when African-Americans began to appear on the court in larger numbers there was resentment, even quotas. But of course talent outpointed prejudice and eventually it was simply accepted that basketball had predominately become a sport played by black athletes. And, hey, live with it. Still, the subject of race yet inhabits basketball more, and sure enough it's flared up again, although this time about the race of spectators. First of course, there was the bizarre case of the Los Angeles Clippers owner Donald Sterling who declared on a taped phone message that he didn't want a lady friend consorting with black people at Clipper games.

Sterling was clearly racist in his message. Also he was unpopular, a terrible owner and an old crank; talk about an easy target. When he was summarily banished we all felt better about ourselves. However the next case, that of Bruce Levenson the owner of the Atlanta Hawks, is more nuanced. Levenson, as the businessman, was pondering how to get more white fans to attend Hawks games. To be sure on email he used an elegant, even odious, language - although ironically in the process - he was primarily condemning white people. Many observers - notably Kareem Abdul-Jabbar - came to Levenson's defense. Just because whites are the majority, can't they be crassly pinpointed and courted for their spending money, just like every other minority subgroup? But Levenson had crudely reference race, and it was on email.

So as we have surely learned in the case of a certain elevator tape we now seem loath to trust our judgment unless the evidence is absolutely certified by technology - saved by tape or email. On the other hand, well, look - I don't know Bruce Levenson, but is it just to forever brand him the whole man for one controversial, regrettable scrap of a day that happened to be preserved? Rather than seriously ponder a whole general issue, like race, it's so easy now for us to pick out individual scapegoats.

We've let technology make us capricious. Hey, you want to see white crowds? Check out just about any college basketball game this winter or football now. The juxtaposition is so glaring - all those African-American student athletes entertaining those white American student fans. But we accept that as the benign arrangement for college in the United States. It isn't one person caught on tape or e-mail; it's just there, at large.

CORNISH: Commentator Frank Deford joins us most Wednesdays. It's MORNING EDITION from NPR News. I'm Audie Cornish.

STEVE INSKEEP, HOST:

And I'm Steve Inskeep.

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