For The Sophisticated Souse, Fabric Infused With A Whiff Of Whiskey Johnnie Walker Black Label has teamed up with an Edinburgh university to invent cloth that emits a subtle aroma of liquor, a scent the researchers say some find attractive.
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For The Sophisticated Souse, Fabric Infused With A Whiff Of Whiskey

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For The Sophisticated Souse, Fabric Infused With A Whiff Of Whiskey

For The Sophisticated Souse, Fabric Infused With A Whiff Of Whiskey

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  • <iframe src="https://www.npr.org/player/embed/370022507/370022508" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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STEVE INSKEEP, HOST:

Good morning. I'm Steve Inskeep. After a party, people try to get the smell of liquor out of their clothes. Scottish researchers think some people want to go the other way. They developed a fabric designed to smell like whiskey. Heriot-Watt University worked with the makers of Johnny Walker Black Label and Harris Tweed. They claim they created a subtle scent attractive to some. It's clothing for the person who wants to look like a tall drink of water and smell just like a highball. You're listening to MORNING EDITION.

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