Live Episode! RXBAR: Peter Rahal In 2013, Peter Rahal was obsessed with CrossFit, but noticed it didn't sell any snacks to align with its pro-paleo philosophy. So instead of joining his family's business, Rahal Foods, he recruited his friend Jared Smith to start making their own protein bar. They made the first RXBAR in a Cuisinart in Peter's parents' home in suburban Chicago. By 2016, RXBAR was doing over $36 million in sales, and in November 2017, the founders sold the company to Kellogg's for $600 million. Recorded live in Chicago.
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Live Episode! RXBAR: Peter Rahal

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Live Episode! RXBAR: Peter Rahal

Live Episode! RXBAR: Peter Rahal

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  • <iframe src="https://www.npr.org/player/embed/637619434/637639042" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">