ROBERT SIEGEL, host:
One man who drives a hybrid SUV is out with a new initiative.
MICHELE NORRIS, host:
Today Al Gore's nonprofit, the Alliance for Climate Protection, announced one of the most expensive public advocacy campaigns in U.S. history. It's called the We campaign, that's W - E , we.
SIEGEL: The alliance says it will spend $300 million over three years to push policymakers to take on climate change.
NORRIS: The campaign's first move is a TV ad.
(Soundbite of TV ad)
Unidentified Man: We didn't wait for someone else to guarantee civil rights or put a man on the moon, and we can't wait for someone else to solve the global climate crisis.
SIEGEL: Naturally, the We campaign has its critics, some of the same critics who charged Gore last year with generating a huge electric bill at his Nashville mansion. They say Gore wants average Americans to make sacrifices he won't make.
NORRIS: Well, down in Tennessee, the former vice president recently finished installing solar panels, compact fluorescent bulbs and other measures to cut down on his own energy use.
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