France Plans Lucrative Champagne Expansion A century-old law restricted champagne production to 370 villages in northeastern France, but with demand now outstripping supply, the official body that determines wine laws is admitting 40 more communities — a lucrative move for those joining the exclusive club of champagne producers.
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France Plans Lucrative Champagne Expansion

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France Plans Lucrative Champagne Expansion

France Plans Lucrative Champagne Expansion

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RENEE MONTAGNE, Host:

Eleanor Beardsley reports.

(SOUNDBITE OF BIRDS CHIRPING)

ELEANOR BEARDSLEY: A recording of Gregorian monks echoes through the abbey in the hilltop village of Hautvilliers. Here lies the tomb of Dom Petrus Perignon, the monk who accidentally discovered champagne more than 300 years ago when a batch of wine overfermented. Despite his faux pas, says abbey caretaker 80-year-old Roger Jeanveau, Dom Perignon was a meticulous vintner.

(SOUNDBITE OF MUSIC)

MONTAGNE: (Through translator) Oh, he had a whole philosophy about making wine. For instance, the horses had to be well fed so they wouldn't shake the grape carts. And the grapes had to be harvested with the early morning dew. Oh, yes, yes.

(SOUNDBITE OF CORK POPPING AND CHAMPAGNE BEING POURED)

BEARDSLEY: Later, standing mid-slope amidst rows of vines on a sun-drenched hillside, Mignon describes what makes champagne special.

MONTAGNE: (Through translator) For me the real quality of champagne is in the vines. Each vine absorbs the different tastes, odors and influences from the soil and transmits it to the grapes and wine. And the taste is slightly different depending where on the slopes the vines are planted.

BEARDSLEY: Last year, the region sold 340 million bottles of champagne worldwide - about half that was consumed in France. Britain and the U.S. imported record quantities and new markets are heating up in China, Japan and the Middle East. As demand increases, a century-old law that restricts production to 370 villages in the Champagne region is no longer sufficient, says Eric Champion, director of the French Champagne Control Board.

MONTAGNE: (Through translator) We've named 40 new communities that meet the specific quality criteria and they will be able to produce champagne. You can't grow champagne grapes like you can grow wheat or beets. Champagne is produced when the know-how passed down through generations interacts with a specific physical environment.

(SOUNDBITE OF BELLS RINGING)

BEARDSLEY: Michel Guillou is mayor of Loivre, one of the villages on the new champagne list. Loivre, population 1,100, was completely destroyed during World War I. While its church and houses were rebuilt in the 1920s, the village has never quite recovered. Guillou says being added to the list would be a new beginning for the town.

MONTAGNE: (Through translator) This could have a big economic impact on the village and would really change our image, because we would be producing the best wine in the world. And I permit myself to say this to the American radio.

(SOUNDBITE OF LAUGHTER)

BEARDSLEY: Loivre farmer Phillippe Bashay(ph) looks out on his sugar beet and barley fields, which would skyrocket in value if he is authorized to plant champagne grapes here.

MONTAGNE: (Through translator) Yes, it would be a dream come true if we could plant vines here. But let's be realistic. It would be a lot of hard work, because making champagne means following strict rules. But still it does change your vision to think that one day there will be vineyards in Loivre.

BEARDSLEY: For NPR News, I'm Eleanor Beardsley in Champagne, France.

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