New York City Teen Turns CEO Dustin Satloff, the 13-year-old CEO of SatBats, a baseball-bat company that makes its sticks out of bamboo. It's one of two businesses that Satloff runs out of his parents' home in New York City.
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New York City Teen Turns CEO

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New York City Teen Turns CEO

New York City Teen Turns CEO

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SCOTT SIMON, host:

One burrow away from A-Rod's home office. A young man works out of his home office, which happens to be his bedroom in his parents' apartment. Dustin Satloff is the 13-year-old chief of SatBats, a company that makes bamboo baseball bats. We've called Dustin Satloff at his home in New York City.

Mr. Satloff, thanks for being with us.

Mr. DUSTIN SATLOFF (CEO, SatBats): No problem.

SIMON: Why bamboo bats?

Mr. SATLOFF: Bamboo is one of the strongest materials on earth. It has 2,800 ounce per square inch while steel is 2,300. So it's much stronger and it lasts much longer.

SIMON: So how do you make them?

Mr. SATLOFF: Since bamboo is hollow, they take strips and they put the strips together to make a bat.

SIMON: Well, who actually makes them?

Mr. SATLOFF: This factory in China. They are bat factory, so they know how to make them. I just tell them weights, lengths, sizes of the barrel at the knob, the design, colors, logo.

SIMON: What's a SatBat cost?

Mr. SATLOFF: Wholesale - no, retail price is $60.

SIMON: Well, you probably don't want to tell us the wholesale because…

Mr. SATLOFF: No.

SIMON: …that will get all bent out of shape. Yeah, right.

Mr. SATLOFF: Exactly.

SIMON: And how many did you sell last year?

Mr. SATLOFF: I sold 230.

SIMON: How do you run a business at the age of 13?

Mr. SATLOFF: Ordering the bats, I was at camp, I had 12 and I sold all of them but one, which I kept. And then I realized that they would sell pretty well and when I got back, one of camp counselors called me, who lives in Indiana, and he has become my rep in Indiana, and he sells them for me. He is doing a pretty good job there.

SIMON: I'm told you also run a sports-memorabilia business.

Mr. SATLOFF: Yeah. Me and my friend run a baseball card and sports memorabilia business. That business is really fun. It's a lot of fun work. And we do make money, although not like SatBats where I'm doing it for more money than fun.

SIMON: You trade in cards and collectibles. That company is just for the fun, huh?

Mr. SATLOFF: Yes.

SIMON: Do you have time for baseball, girls, "American Idol"?

Mr. SATLOFF: Well, I play a lot of baseball.

SIMON: What position do you play?

Mr. SATLOFF: Catcher. I play seven days a week.

SIMON: The occasional school assignment?

Mr. SATLOFF: Yes, I do. I do that normally before or after I do work for SatBats.

SIMON: I wonder how many people buying a bat for SatBats know that they're dealing with the CEO who's 13 years old?

Mr. SATLOFF: I don't know. Some don't, some do, I guess. I think it's kind of cool that some people don't know.

SIMON: Yeah.

Mr. SATLOFF: If they ever find out, it's kind of funny.

SIMON: You've got to get one your SatBats into, like, A-Rod's hands or Derek Jeter's hands or…

Mr. SATLOFF: Actually, I did send one to Derek Jeter. I don't know if he has it.

SIMON: Really?

Mr. SATLOFF: Yeah.

SIMON: So no response back, huh?

Mr. SATLOFF: Nope.

SIMON: Do you have business cards?

Mr. SATLOFF: No, not yet.

SIMON: Do you have a town car limo yet?

Mr. SATLOFF: No.

SIMON: Oh, okay. Well, that's coming, right?

Mr. SATLOFF: Yes.

SIMON: Have you met Donald Trump?

Mr. SATLOFF: No.

SIMON: Has sat in George Steinberner's box at Yankee Stadium yet?

Mr. SATLOFF: Nope.

SIMON: You have a rich life ahead of you, Mr. Satloff, don't you?

Mr. SATLOFF: Yes. I hope so.

SIMON: Dustin Satloff, the founder of SatBats in Manhattan.

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