STEVE INSKEEP, host:
NPR's business news starts with another digital reader.
(Soundbite of music)
INSKEEP: So many e-reading devices are piling onto the market that you might need a new bookshelf to store them all. Of course most people just buy one of those machines, so companies are vying for that purchase.
Barnes & Noble unveiled the latest e-reader just yesterday and it is called The Nook. It's the same size and the same price as its main rival, Amazon's Kindle - about $260. The Nook is hoping to lure consumers with new bells and whistles, like a color screen and the ability to share a book with a friend for two weeks.
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