Kraft Launches Hostile Bid For U.K.'s Cadbury Processed food giant Kraft on Monday launched a $16.4 billion hostile bid for Britain's Cadbury, a price unchanged from a September offer that was rejected by the U.K. candymaker. Kraft is going after Cadbury in the hopes of adding new markets and boosting stagnant sales.
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Kraft Launches Hostile Bid For U.K.'s Cadbury

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Kraft Launches Hostile Bid For U.K.'s Cadbury

Kraft Launches Hostile Bid For U.K.'s Cadbury

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STEVE INSKEEP, Host:

NPR's business news starts with a not-so-sweet offer for chocolate.

(SOUNDBITE OF MUSIC)

INSKEEP: The offer comes from the American processed food giant Kraft. Kraft wants the British chocolate maker Cadbury, and it will not take no for an answer. In September, Kraft tried to buy Cadbury the friendly way, and Cadbury executives said no thank you. Today, Kraft launched a hostile bid, meaning the company is bypassing Cadbury executives and will try to lure shareholders directly with a $9.8 billion offer. Kraft is going after Cadbury in the hopes of adding new markets and boosting stagnant sales.

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