Verizon, AT&T End Lawsuits Over Cell Ads The two telecommunications giants have been battling against each other's cell phone coverage in television commercials. AT&T and Verizon last week agreed to end lawsuits accusing each other of lying in the TV ads. With the holiday phone-buying season in full swing, the battle of the ads is expected to continue.

Verizon, AT&T End Lawsuits Over Cell Ads

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STEVE INSKEEP, host:

And today's last word in business is about the advertising battle between two giants of wireless telecommunications. It starts with this commercial from Apple, promoting everything you can do with the iPhone.

(Soundbite of Apple commercial)

(Soundbite of music)

Unidentified Man #1: What's great about the iPhone is that if you want to check snow conditions on the mountain, there's an app for that.

(Soundbite of music)

Unidentified Man #1: If you want to check how many calories are in your lunch, there's an app for that.

INSKEEP: Now remember, the iPhone uses AT&T. Here is Verizon's counterattack on the iPhone and its telecom carrier, AT&T.

(Soundbite of Verizon commercial)

(Soundbite of music)

Unidentified Man #2: If you want to know why your 3G coverage works so well on Verizon Wireless, there's a map for that. Or why you can watch videos at 3G speed almost anywhere, there's a map for that. And if you want to know why some people have spotty 3G coverage, there's a map for that, too.

INSKEEP: Ouch. The ad's narrator does not mention AT&T, but you can see the letters AT&T in the television commercial.

Charles Goldman of Forrester Research says Verizon's ad shows just how threatened it is by the iPhone.

Mr. CHARLES GOLDMAN (Forrester Research): This was a device that really could and was stealing customers away from Verizon.

INSKEEP: AT&T and Verizon did try to sue each other to block the ads, but last week, the companies agreed to end their legal battle. With the holiday phone-buying season in full swing, the battle of the ads between Verizon and AT&T and can now continue.

That's the business news on MORNING EDITION from NPR News, I'm Steve Inskeep.

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