Why Snoopy is so popular with Gen Z Gen Z is feeling the love for Snoopy, who is flying off store shelves and going viral on TikTok. Here's why teens and twenty-somethings are newly obsessed (not that there has to be a reason).

Gen Z is suddenly obsessed with Snoopy — and not just because he's cute

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STEVE INSKEEP, HOST:

One of the hottest toys this holiday season has little chance of making it into the hands of children. That's because people in their 20s, people who are adulting, are grabbing up a toy known as Puffer Snoopy.

(SOUNDBITE OF VINCE GUARALDI'S "CHARLIE BROWN THEME")

LEILA FADEL, HOST:

Puffer Snoopy is a plush version of the cartoon beagle from "Peanuts." He wears a puffy pale-blue jacket and a green-and-yellow ski cap.

INSKEEP: Snoopy was selling for 13.99 at CVS until stores sold out. People from Generation Z, we're told, are posting on TikTok about their frantic searches.

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NOAH LOYDEN: I just randomly saw the freaking Snoopy with the puffer jacket and the hat - one more CVS I'm going to, and then I'm going home. I promise, just one more.

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BARLEY BIM: I don't know why I'm so obsessed with Snoopy, but I have to have one. Come with me to try and get one. No. No. Oh, my God. They're gone, bro.

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BELLA DIAKO: OK. We're in the Christmas section. (Scream). Look.

FADEL: Those were TikTokers Noah Loyden, Barley Bim and Bella Diako. So why are these young adults so crazy for a fictional dog that first appeared in a comic strip in 1950?

ELISE HANNUM: Snoopy seems to just wear his heart on his sleeve and is something that people can identify with.

INSKEEP: Elise Hannum wrote about this for The Atlantic.

HANNUM: There's a sense, I think, among Gen Z and young people that there's a lot going on in the world, and there's overwhelming feelings coming at you, and too much is going on.

FADEL: Hannum says Gen Z leans into the melancholy side of Snoopy, posting video clips with darker music instead of the original soundtrack.

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RADIOHEAD: (Singing) But I'm a creep.

HANNUM: Playing a clip of him walking alone in the rain, seeming dejected. And you play these modern songs that are really associated with a certain flavor of an internet sad girl - it weirdly works.

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RADIOHEAD: (Singing) I don't belong here.

INSKEEP: Yeah. There is that side of Snoopy. Hannum also thinks young people are forming an emotional connection with Snoopy that is giving the "Peanuts" characters new life.

HANNUM: I don't know how long this specific iteration of the fandom will last, but I think since it's already lasted nearly 75 years, it does seem like it's here to stay as people build their own relationship with him.

INSKEEP: Nostalgia for a time you didn't know, yourself.

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