STEVE INSKEEP, Host:
Hip-hop mogul Sean "Diddy" Combs did not need an avatar to help him search for a new personal assistant. He posted an ad for the job himself on YouTube.
SEAN COMBS: So what better job than to have me scream at you, have you sleep deprived, keep you up late hours.
INSKEEP: What better job indeed. Thousands of video applications later, Mr. Diddy appeared on YouTube again.
COMBS: What have I started? You have to have some sort of skill set. Know how to read. You've got to know how to write. I hope you know you got to have a college degree.
INSKEEP: It's getting to the point where Mr. Diddy might need an assistant to screen applicants to be his assistant.
This is MORNING EDITION from NPR news. I'm Steve Inskeep.
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