iPhone App Adds More Cowbell To Winter Games It's a tradition at the Winter Olympics to use a cowbell to cheer for athletes — it's louder than clapping with mittens on. A new iPhone application called Cowbell 2010 turns your iphone into a cowbell. At 99 cents, the app is one of the top sports downloads in the iTunes app store.

iPhone App Adds More Cowbell To Winter Games

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LINDA WERTHEIMER, host:

With the Winter Olympics in full swing, our last word in business today comes via the late-night comedy show "Saturday Night Live."

(Soundbite of TV show, "Saturday Night Live")

Mr. CHRISTOPHER WALKEN (Actor): (as Bruce Dickinson) I got to have more cowbell, baby.

(Soundbite of laughter)

WERTHEIMER: The word is cowbell. Its a tradition at the Winter Olympics to use a cowbell to cheer for athletes. Its louder than clapping with mittens on. But if you dont have your own cowbell, dont worry - theres an app for that. A new iPhone application called Cowbell 2010 turns your iPhone into a cowbell. All you do is download and shake.

(Soundbite of cowbell)

WERTHEIMER: Theres your cowbell. At $.99 a pop, the app is now one of the top sports downloads in the iTunes app store.

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