Vancouver Olympic Logo: A Smiling Marker Of Death? So, what's the deal with that smiling pile of rocks used as the logo for the Vancouver Games? It's a stylized version of an inukshuk, the stone cairns built by the Inuit people of the Canadian Arctic. But an expert says traditional inukshuks don't use the human form — unless you want to mark the spot where someone has been killed.

Vancouver Olympic Logo: A Smiling Marker Of Death?

  • Download
  • <iframe src="" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript


You're listening to ALL THINGS CONSIDERED from NPR News.

The official logo of the Vancouver Olympics is a pile of rocks, a smiling pile of rocks. It's a stylized version of an inukshuk, a kind of cairn - a pile of stones - built by the Inuit people of Northern Canada. The symbol was meant as a tribute to Arctic culture. But as NPR's Martin Kaste reports, with these winter games, even rocks can become controversial.

MARTIN KASTE: There's a new unofficial demonstration sport in Vancouver this year.

(Soundbite of rocks)

KASTE: It's rock balancing. Precarious piles of stones have been popping up all over the shore near the Olympic Village. There are dozens of them, some as tall as four feet.

Unidentified Woman: We took a picture with them and then we decided to build one.

KASTE: These girls, up visiting from Seattle, are building theirs in the shape of the Space Needle. Canadian Tracy Neimeyer is taking her stack of rocks a little more seriously.

Ms. TRACY NEIMEYER: I think there's something spiritual about it.

KASTE: As a good Canadian, Neimeyer knows that these rock piles are actually an imitation of the official logo of the Vancouver Olympics, which in turn is an imitation of the inukshuks built by the Inuit people of the Arctic. But you don't have to be Inuit, she says, to feel the urge to stack rocks.

Ms. NEIMEYER: It's almost a meditative practice to get them balanced. Like, you can see some of the ones that you wonder how they stand. That's a meditative practice to get those things balanced like that.

Mr. PETER IRNIQ: They're fake inukshuk. They're fake.

KASTE: Peter Irniq knows his inukshuks. He's Inuit, born and raised in an igloo, and more recently he was a high-ranking official in the government of the Arctic territory of Nunavut. These days he builds authentic inukshuks for museums. He says the real meaning of the inukshuk is pretty straightforward. It's all about survival.

Mr. IRNIQ: These inukshuks, which is plural - three or more - are always built in areas of good hunting for caribou, good hunting for seals and for good fishing spots.

KASTE: Sometimes the inukshuk includes a little window to help point out the good hunting ground. But what inukshuks don't usually come with, Irniq says, is arms and legs and a head, like the Olympic logo.

Mr. IRNIQ: Traditionally that's called inuwuop(ph), which means imitation of a person. It's a symbol about the fact that someone may have committed suicide or someone had murdered somebody at that particular spot. So, Inuit don't build these very much at all.

KASTE: He says if people want to see an example of an inukshuk that's not associated with violent death, they might want to check out the flag of his home territory of Nunavut.

Meanwhile, Vancouver's forest of mock inukshuks keeps growing. And even though they're not exactly authentic, they do enjoy a certain level of cultural respect. Again, Tracy Neimeyer.

Ms. NEIMEYER: I've never actually had the nerve to do it, but I've seen people take them apart to see if they were glued or not. Like, I wouldn't do that to somebody else's balancing rock, right?

KASTE: And in this, Neimeyer has something in common with her Arctic countryman.

Mr. IRNIQ: My mother used to tell me when I was a little boy not to knock down inukshuit. If you do, you may shorten your life. So, be careful.

KASTE: It's good advice in any culture. When in doubt, leave that pile of rocks alone.

Martin Kaste, NPR News.

Copyright © 2010 NPR. All rights reserved. Visit our website terms of use and permissions pages at for further information.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.