Universal Music To Test Lower Price Of CDs The world's largest music company is lowering the price of CDs. Universal Music is rolling out a test to see whether a $10 price ceiling will encourage consumers to buy more compact discs. Over the last decade, CD sales have dropped by more than half.
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Universal Music To Test Lower Price Of CDs

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Universal Music To Test Lower Price Of CDs

Universal Music To Test Lower Price Of CDs

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RENEE MONTAGNE, host:

NPR's business news starts with the price of music.

(Soundbite of music)

MONTAGNE: The world's largest music company is lowering the price of CDs. Universal Music is rolling out a test to see whether a $10 price ceiling will encourage consumers to buy more compact discs, those actual discs. Over the last decade, CD sales have dropped by more than half. The company says it's not competing with digital music sales, although the lower price would be more similar to what consumers would pay online. The test starts in a few months and the cheaper CDs will be available at major music retailers.

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