MARY LOUISE KELLY, Host:
As NPR's Nina Gregory reports, they're super-valuable to Hollywood.
DEMARA: My name is Demara. I'm here to see "The Green Lantern." I can't wait to see the trailer. I'm going to wait in line for hours.
ANDRE: My name is Andre and I'm here to see the Tron trailer. I was here to see a lot of the Marvel stuff, Avengers...
NINA GREGORY: These fans who come to Comic-Con are what Stan Lee, the former president of Marvel Comics and legendary co-creator of Spider-Man, would call true believers. They obsess. They critique. They proselytize.
RON MLITZ: As soon as I saw the Thor setup on the main floor, I sent out a text to like 25 of my friends with the picture of it.
GREGORY: This weekend, director Zack Snyder will present fans with a sneak peak of his upcoming movie.
ZACK SNYDER: Look, you know, Comic-con, those guys in some ways are the gatekeepers of pop culture. And they decide what's cool and what's not cool. If you don't respect that, you really can get caught out.
GREGORY: Snyder came here to launch publicity for his previous movies, "300" and "The Watchmen." His hope is to impress his fans, and he says he can relate to them.
SNYDER: For me, I think I go there with the same anticipation as any other fan. I'm constantly walking around the floor of Comic-Con looking for that thing I didn't know existed, you know. Hopefully that's what "Sucker Punch" is for someone right now who's getting in their minivan and driving down to San Diego. Hopefully they're going to go, what is this? This is awesome.
GREGORY: Reporter John Horn, with the Los Angeles Times, compares them to a company's shareholders.
JOHN HORN: And it's the same thing at Comic-Con. The fans are going to get to ask questions, and sometimes those questions can be a little eccentric, they can be totally weird. They can be critical. And that's where the studios can't really control the conversation.
GREGORY: And these fans, they take their roles seriously.
SEAN LONG: My name is Sean Long. I usually do like, well, I'll videotape it and I'll put it on my, like, YouTube and my website. It's really awesome. Like, I do little parodies and reviews on action figures, gadgets, movies, video games. And so, like, this is the place to be for all that news and information.
GREGORY: Nina Gregory, NPR News.
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