Murdoch's Debuts Daily iPad Paper News Corp founder Rupert Murdoch joined with officials from Apple to unveil The Daily, the first national news outlet designed from scratch for the iPad. Readers will have to pay 99 cents a week — or about $40 a year.

Murdoch's Debuts Daily iPad Paper

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NPR's David Folkenflik reports.

DAVID FOLKENFLIK: Rupert Murdoch was clearly glowing this morning as he spoke to reporters at the Guggenheim Museum, Manhattan's famed shrine to modern art.

RUPERT MURDOCH: New times demand new journalism. Our challenge was to take the best of traditional journalism - competitive shoe leather reporting, good editing, a skeptical eye - and combine it with the best of contemporary technology.

FOLKENFLIK: Murdoch said he hoped to capitalize on a growing tech-savvy demographic; one that's educated, sophisticated and presumably affluent; one that doesn't regularly read papers or watch the news, but does consume media more generally.

MURDOCH: Readers will enjoy the engaging design of a professionally edited magazine, the immediacy of the Web, the original reporting and distinctive voice of a newspaper, as well as stunning photography and high-definition video.

FOLKENFLIK: Other articles were crisply written, if largely brief. And the mix was heavy on gossip, entertainment and sports. Given the conservatism of many of Murdoch's news outlets, new editor Jesse Angelo was asked about The Daily's ideological stance.

JESSE ANGELO: We believe in free ideas. We believe in free people. I think people will be interested to hear all we have to say and, perhaps, surprised.

FOLKENFLIK: David Folkenflik, NPR News, New York.

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