MELISSA BLOCK, Host:
From NPR News, this is ALL THINGS CONSIDERED. I'm Melissa Block.
MICHELE NORRIS, Host:
But NPR's Laura Sydell reports that Amazon's big move may face some legal challenges.
LAURA SYDELL: The iPod was the first popular device to let you hold a thousand songs in your pocket. The Amazon Cloud Player makes it possible to access your songs from anywhere as long as you have an Internet connection.
BILL CARR: If you have a PC or a Mac with a Web browser, you have your music.
SYDELL: Bill Carr is the vice president of music and movies at Amazon. The company also has a cloud app for Android phones.
CARR: I recently purchased this album by Fitz and The Tantrums, but I bought it on my work computer. But the minute I bought it, I'd saved it to my cloud drive so it's already available to me right here on my phone. And I can click play, and it will start playing.
(SOUNDBITE OF MUSIC)
SYDELL: Gartner analyst Mike McGuire says it makes sense that Amazon won the race because it already offers online storage services that include access to its popular Kindle eBooks.
MIKE MCGUIRE: They've been investing in building this cloud service for a long time.
SYDELL: But when it comes to music, Amazon could hit a snag.
MCGUIRE: There's going to be some legal challenges or, at least, some rather pointed letters and visits from entities like music publishers.
SYDELL: Phil Crosland is head of marketing for ASCAP.
PHIL CROSLAND: Our concern is that it is simply a way to avoid having to pay songwriters and composers and, in our case, music publishers, as well as artists.
SYDELL: At a time when the music industry is struggling, publishers, record labels and artists are all looking for ways to capitalize on digital music, and Amazon isn't the first to offer a cloud service. Smaller companies like MP3tunes do much the same thing, but that company is being sued for copyright infringement by 14 labels and publishers affiliated with EMI. That suit is over an MP3tunes function that allows users to store potentially unauthorized copies of songs. But even when a user is storing a legal copy, there are other questions.
JIM BURGER: There hasn't been a square decision saying that that's lawful.
SYDELL: Jim Burger is a copyright attorney.
BURGER: There is some debate - and you can see it in cases that the content industry has filed in statements that they've made - that they don't necessarily consider it a fair use for a user to make copies of content for personal use.
SYDELL: Laura Sydell, NPR News.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.