White House And SuperPAC: How Close Is Too Close? White House officials and Cabinet secretaries will soon be helping to raise money for a pro-Obama superPAC, Priorities USA Action. The superPAC says it's being careful to stay within the rules, but some argue that it shouldn't be happening at all.

White House And SuperPAC: How Close Is Too Close?

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This is MORNING EDITION from NPR News. I'm Renee Montagne.

President Obama changed his mind, last week, about something he had long vehemently opposed: superPACs. Those are the groups that came out of a Supreme Court decision, allowing corporations and unions to give unlimited amounts of money for political ads. On Super Bowl Sunday, the president, in an NBC interview, voiced concern about them. Right after that, he decided to embrace a pro-Obama superPAC.

And now questions are being raised about the president's decision to have White House officials and cabinet secretaries help raise money for that superPAC. The group is supposed to be independent of the president's re-election campaign – those are the rules of the superPACs – and it is launching a new effort to bring in six and seven-figure contributions.

NPR's Peter Overby has our story.

PETER OVERBY, BYLINE: The pro-Obama superPAC is called Priorities USA Action. By law, it cannot coordinate its messaging with the president's re-election campaign committee. But coordinating other things? That's possible. And now, Obama campaign officials and members of President Obama's cabinet are going to coordinate on helping the cash-strapped superPAC raise money.

BILL BURTON: We are careful to make sure we are in compliance with the rules.

OVERBY: This is Bill Burton of Priorities USA Action. He used to be a press aide in the Obama White House. He says the fundraising events are still in the planning stages. And when they happen, the White House officials and Cabinet officers won't be soliciting the big money. They'll just talk with the donors, as people from the superPAC do the soliciting.

BURTON: There's some specificity to what you should and shouldn't be discussing. We make sure that we are well within the bounds of what's appropriate.

OVERBY: But there's an argument that none of it is appropriate. Fred Wertheimer is a long-time advocate for tighter rules on political money.

FRED WERTHEIMER: Cabinet officials, White House officials, key advisers working with this so-called independent superPAC. It's absurd.

OVERBY: Also he says a complete evasion of the campaign finance laws. He's calling on Attorney General Eric Holder to investigate ties between Priorities USA Action and the Obama campaign. Also, ties linking Republican Mitt Romney's campaign to a pro-Romney superPAC.

The Obama campaign takes pains to say that the president and first lady will not help Priorities USA Action raise money.

Wertheimer is not impressed.

WERTHEIMER: Irrelevant. Completely irrelevant. The president has laid hands on the superPAC and has made clear to all, that he wants donors to give unlimited money to that superPAC.

OVERBY: All of this is unfolding in the aftermath of the Supreme Court's Citizens United ruling and some other court decisions, which collectively made possible the superPACs and the unregulated contributions they collect.

Some Conservative superPACs have prospered. Democrats wanted to stick with relatively small, regulated contributions in the presidential race. But they caved and embraced the pro-Obama superPAC.

Here's Mr. Obama, earlier this week, on WBTV in Charlotte North Carolina.

PRESIDENT BARACK OBAMA: We're not going to just unilaterally disarm. What we have said is that my strong preference would be to completely eliminate that superPAC process.

OVERBY: Back at the superPAC, Bill Burton says this fundraising with government officials isn't ground-breaking.

BURTON: You know there is a history of members of the government, on their own time, engaging in political activity. This isn't new to this administration.

OVERBY: But it does look a lot like the 1990s. That was when the national committees of both parties raked in unregulated soft money from corporations, unions and high-net-worth individuals. Both parties used meetings with cabinet officers as a lure to bring in the big donors. Congress outlawed soft money with the 2002 McCain-Feingold law.

As Democrat Carl Levin of Michigan said during the Senate debate, they thought the law would keep federal officials away from big donors.

SENATOR CARL LEVIN: To make sure that federal officials and officeholders, and candidates do not raise money for state parties in a way to avoid our new prohibition.

OVERBY: But that was 10 years, a handful of court decisions, and several superPACs ago.

Peter Overby, NPR News, Washington.

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