Billionaire Donor Joe Ricketts: From Behind The Scenes To Center Stage : It's All Politics TD Ameritrade founder Joe Ricketts became front-page news Thursday because of a report he was considering a $10 million ad campaign that would attack President Obama over his former pastor. But Ricketts has been quietly funding conservative political causes for the past few years.

Billionaire Donor Joe Ricketts: From Behind The Scenes To Center Stage

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From NPR News, this is ALL THINGS CONSIDERED. I'm Robert Siegel.


And I'm Melissa Block. First this hour, money and politics. GOP presidential hopeful Mitt Romney and the Republican National Committee today reported raising $41 million last month. That's just short of the $43.6 million President Obama and the Democratic National Committee raised. But the big news today revolved around a name named Joe Ricketts. He's just one of many wealthy donors putting their names and wallets on the line this election season.

SIEGEL: Today, the New York Times reported that Ricketts was considering spending $10 million on ads to remind voters of the controversy over Mr. Obama's former pastor Jeremiah Wright. By midday, Ricketts had backed away from the idea and Romney publicly condemned it. In a moment, we'll take a broad look at the role of big donors like Ricketts in this post-Citizens United landscape. But first, NPR's Brian Naylor has more on the man who's willing to spend millions to help the GOP in November.

BRIAN NAYLOR, BYLINE: Joe Ricketts became front-page news today with the New York Times story about the proposed $10 million anti-Obama plan, but he's been a behind-the-scenes funder of conservative political causes for the past few years. He founded Taxpayers Against Earmarks, a group that railed against spending on pet projects by lawmakers in 2010. In a Web video, he explained his political evolution.

JOE RICKETTS: I started my political life as a Kennedy Democrat, and Johnson pushed me out of the Democratic Party because he spent too much money. Reagan pulled me into the Republican Party, and Bush pushed me out because he spent too much money. So I am now a registered independent, and I probably will be that way for the rest of my life.

NAYLOR: While the 70-year-old Ricketts may be a registered independent, the vast majority of his political contributions have been to Republicans and against Democrats. He bankrolled an $862,000 campaign against Senate Majority Leader Harry Reid two years ago. He contributed to nearly all of the Republicans running for president this year. The Ending Spending Action Fund, the successor to the anti-earmark group, spent more than a quarter of million dollars on ads in support of Deb Fischer, who won a surprising victory in Tuesday's Republican U.S. Senate primary in Nebraska.


UNIDENTIFIED MAN: Could there be a surprise in Tuesday's vote for the Senate? The Republican politician everyone assumed would win is sinking, and a conservative outsider, a Nebraska rancher, is rising fast. Deb Fischer, one of us. Many...

NAYLOR: Ricketts is on Forbes magazine's list of the 400 wealthiest Americans and is believed to have a net worth of $1 billion. He amassed his wealth as the founder of TD Ameritrade, the online stock trading firm he started in 1975 as First Omaha Securities. The Nebraska native recalled his first job, as a third grader, helping the janitor of a local courthouse. The job, he said, made his parents proud.

RICKETTS: And I felt proud of myself, cleaning bathrooms, emptying wastebaskets and sweeping floors because I had a job where I got paid. So that has always been the main focus of my life and my energies - to make money. And it's a lot of fun to make money.

NAYLOR: In 2008, Ricketts stepped down as Ameritrade's chairman. He still holds about 15 percent of the company's stock. Aside from conservative politics, he's involved in a number of eclectic ventures, including an education foundation, a bison ranch and a film production company. Three years ago, a family trust purchased the Chicago Cubs.

RICKETTS: I can tell you my kids are dedicated with every ounce of energy that they have to win a World Series.

NAYLOR: And while that goal remains elusive, Ricketts is clearly hoping his efforts to shape the nation's politics will be more successful. Brian Naylor, NPR News, Washington.

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