STEVE INSKEEP, host:
The Federal Trade Commission holds meeting today and tomorrow about the information that companies collect online. Web tracking technology is becoming more sophisticated, and as we have discussed on this program, advertisers can beam specific ads your way based on the Web sites that you have previously visited.
Yesterday, a coalition of consumer groups called for a Do Not Track list - it's modeled on the National Do Not Call Registry. It would let Internet users opt out of the programs that monitor what you look at online.
Copyright © 2007 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.
NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.