ALEX COHEN, host:
We end today with a new invention, reminiscent of a delicious but totally fictitious confection from the film "Willy Wonka and the Chocolate Factory."
(Soundbite of movie, "Willy Wonka & the Chocolate Factory")
Mr. GENE WILDER (Actor): (As Willy Wonka) Lickable wallpaper for nursery walls. Lick an orange, it tastes like an orange. Lick a pineapple, it tastes like a pineapple. Go ahead, try it.
Unidentified Child #1 (Actor): (As character) Mmm, I got a plum.
Mr. PETER OSTRUM (Actor): (As Charlie Bucket) Grandpa, this banana's fantastic.
COHEN: Well, we are one step closer to that dream of lickable wallpaper now. Thanks to Jon Sherman. His company, Flavor Paper, has released a new line of scratch-and-sniff wallpaper called the Fruit Cocktail Collection. We're joined now by Mr. Sherman, who's in New Orleans.
Welcome to the program.
Mr. JON SHERMAN (Flavor Paper): Thank you.
COHEN: Mr. Sherman, you were kind enough to send us some samples. I've got a few here. Just to describe it, this is the banana one. It's kind of a shimmery, satiny teal color. And there's these Warhol-esque bananas on it. I'm going to do a little scratch-scratch. And it really smells quite strongly, I would say, of bananas. How do you do that?
Mr. SHERMAN: Well, there are micro-encapsulated fragrance oils that are in a water-based slurry that has an adhesive in it. And when you scratch it, you're actually popping some of those micro-capsules and releasing the fragrance oil.
COHEN: I remember having a lot of these scratch-and-sniff stickers when I was growing up. And after a while, if you'd scratch them over and over, they would lose their smell after a time. Is that going to happen with your wallpaper?
Mr. SHERMAN: That is correct. I mean, there are limited number of those micro-capsules, although they number in millions and probably close to the billions on a sheet of wallpaper. They will eventually run out.
COHEN: You've got three scents right now: banana, cherry and tutti-frutti. Any plan for future smells in your wallpaper?
Mr. SHERMAN: We have plans in the near future to do a vanilla-scented cupcake versions and also a New Orleans-themed paper that will be magnolia-scented.
COHEN: How about a Bourbon Street wallpaper where you scratch and sniff and you get the alcohol fumes from drinking a few hurricanes?
Mr. SHERMAN: Well, we don't think that would be too pleasant on your walls.
COHEN: Earlier we took a listen to the clip from "Willy Wonka," and that, of course, was lickable paper. I'm guessing here that licking is not advised.
Mr. SHERMAN: You can lick it. I wouldn't recommend it. It'll generally just taste like paper, for the most part.
(Soundbite of laughter)
Mr. SHERMAN: We do get that all the time, but we realized that if we were to make a lickable wallpaper, the sharing aspect could be somewhat disgusting.
COHEN: Let's say I wanted to do a small bedroom in my house and let's say I was going to go for the tutti-frutti wallpaper. About how much would that cost me?
Mr. SHERMAN: It would depend on your wall size. If you had, you know, a 10 by 10 wall you would need approximately three rolls of wallpaper. And that is actually our most expensive wallpaper, at $450 a roll, because that is an eight-screen print plus the scratch-and-sniff.
COHEN: I'll stick with the paint for now. But thank you very much.
(Soundbite of laughter)
Mr. SHERMAN: You're welcome.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.