In Gritty Sao Paulo, Artists Take To The Streets Brazil's largest city is more about business than art. But a new crop of creators — who work in media as different as crochet, graffiti and poetry — is trying to change that by sprucing up public spaces.

In Gritty Sao Paulo, Artists Take To The Streets

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ROBERT SIEGEL, HOST:

From NPR News, this is ALL THINGS CONSIDERED. I'm Robert Siegel.

AUDIE CORNISH, HOST:

I'm Audie Cornish. And now, a tour of Sao Paulo, Brazil, through the eyes of artists. Twenty million people live in Sao Paulo and some artists are not only taking inspiration from that urban landscape, they're trying to give something back. Here's our South America correspondent, Lourdes Garcia-Navarro.

LOURDES GARCIA-NAVARRO, BYLINE: I'm standing in the heart of the financial district of Sao Paulo. Just to set the scene, I'm surrounded by tall buildings made of glass and people walking back and forth at the busy lunchtime wearing suits and business wear. And in front of me is Leticia Matos, who is, for want of a better word, a crochet artist.

LETICIA MATOS: (Speaking foreign language)

GARCIA-NAVARRO: Leticia couldn't look more different. She's in a short-sleeve shirt and she's covered in bright, quirky tattoos. She tells me, about a year ago, she got her idea while knitting and crocheting with her friends.

MATOS: (Speaking foreign language)

GARCIA-NAVARRO: She says she covers trees and street poles with woolen sleeves and pompoms, small yarn balls. Her works look like whimsical webs of rainbow yarn; the effect is surprising and oddly comforting.

MATOS: (Speaking foreign language)

GARCIA-NAVARRO: I want people to have something familiar in the city, she says. Here in Brazil we teach knitting from mother to daughter. When they see my art, people suddenly feel comfortable walking these cold streets. You can feel better, she says.

(SOUNDBITE OF MACHINERY)

GARCIA-NAVARRO: So as you can hear behind me, I'm at one of the quintessential urban sites, and that is a construction site. And I'm with Laura Guimaraes, and she's a different kind of artist. She has been inspired by the digital world.

LAURA GUIMARAES: (Speaking foreign language)

GARCIA-NAVARRO: She recites: He put on his best clothes, even though they weren't of the best quality, pretending elegance, trying not to think of the water seeping into the hole in his shoe. Behind her, plastered on the boards protecting the building site, are dozens of what she calls her microscripts.

GUIMARAES: (Speaking foreign language)

GARCIA-NAVARRO: I'm a screenwriter originally, she tells me, and I was inspired by Twitter to capture a moment, a scene in a few words that would fire people's imagination, she says. I print them and put them up across the city.

GUIMARAES: (Speaking foreign language)

GARCIA-NAVARRO: I've also studied the history of street art, she says. There is a movement in Sao Paulo now. When I started, there was almost nothing like this. This is an oppressive city, she says. Some people take three hours to get to work; people don't have time here. And so you have to put art in front of them, she says, so they have no option but to see it. It's food for the soul, she says.

(SOUNDBITE OF SPRAY-PAINT CAN BEING SHAKEN)

GARCIA-NAVARRO: The newest and biggest project here is called Color Plus City and it's got an impressive list of corporate sponsors. The idea is to hook up graffiti artists with individuals or business owners who have a wall they want covered with original art.

GUILHERME MATSUMOTO: My name is Guilherme Matsumoto, but in the streets I use the name X Gui X.

GARCIA-NAVARRO: Guilherme says he saw the website on the Internet and signed up to say he was available to paint a wall. The owner of the Purple House Hostel, Walter Orsati, responded. It was that easy, they say. The mural is a splash of color on an otherwise bland residential street.

What we've got here is a big fish about to eat a man holding a little fish.

MATSUMOTO: Yeah. It's like the hunting day, you know. Sometimes you are the hunt and sometimes you are the hunted.

GARCIA-NAVARRO: Sometimes you are the hunter and sometimes you're the prey.

MATSUMOTO: Yeah.

GARCIA-NAVARRO: Orsati says he didn't want to influence the work.

WALTER ORSATI: And I told him, make your art, be free to do whatever you want.

GARCIA-NAVARRO: Color Plus City has already spread throughout Brazil and the hope is to take it to the rest of world. Lourdes Garcia-Navarro, NPR News, Sao Paulo.

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