Ladies, Want Women's Sports To Get More Attention? Pony Up Some critics say that women's sports aren't treated the same as men's sports when it comes to coverage, marketing and advertising. Frank Deford has some thoughts about why that is, and how it can change.

Ladies, Want Women's Sports To Get More Attention? Pony Up

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Hey, the women's NBA season begins later this month. And for commentator Frank Deford, that brings to mind the coverage of women's sports.

FRANK DEFORD, BYLINE: Fans of women's sports often maintain that female athletics get short shrift from the media, so it had to be something of a surprise gift when ESPN presented the start of the Women's NBA draft live. This happened as it was announced that after two abject failures in the last decade, yet another professional soccer league for women will dare venture forth in the United States.

Now, not to excuse the media, but the reality is that most attention is given to team sports, where there is an identity with the community and, by extension, with the local newspapers and broadcast outlets. Pick up any sports section, and most of it will be jammed with box scores from the various leagues. And the men have the leagues.

In counterpoint though, most attention to women's athletics has, historically, been devoted to individual sports, and often as not, to the prettier stars. This dates back to the innocent so-called America's Girl, Helen Wills, in tennis, almost a century ago. Figure skating, where appearance is more important than any other sport, has been the natural catch basin for popularity in Winter Olympic years. Figure skating is a terribly demanding discipline but it is to sports what the red carpet is to show business.

Nevertheless, that sustained attention to pulchritude aside, it does not help right now that American fans of both genders are especially provincial. And in tennis and golf and figure skating, foreigners dominate.

Still, I think the sisterhood has to look more into the mirror. In the post Title IX era, as girls have flooded into athletics, there has however been no comparable explosion by adult women spectators. It's all very comforting to blame media males for a lack of coverage, but if more women buy tickets to watch women athletes play, then more coverage will follow.

This may be only anecdotal, but I've noticed that in small-town newspapers and on community websites, female high school and college sports seem to get a commensurate amount of attention with their male jocks. The imbalance of coverage is so much more at the top, where commerce matters.

Women's soccer may have the best chance, for the U.S. female stars seem to have been as popular as our men have on the pitch. But with the new National Women's Soccer League, and also especially with the WNBA and college basketball, success ultimately will be determined by whether female fans will support female athletes in their pocketbooks.

And, oh yes, for basketball in particular, there should be a coordinated effort to get Las Vegas to run a line on women's games. I'm not being facetious. Hey, Vegas makes a line on "American Idol." Anything you can bet on, gets more attention. Women: The bookmakers may be more important than the editors.


INSKEEP: You can bet on the line that Frank Deford comes to us every Wednesday, usually from WSHU in Fairfield, Connecticut. His latest book, "Over Time: My Life as a Sportswriter," has just been issued in paperback.

It's MORNING EDITION, from NPR News. I'm Steve Inskeep.


And I'm David Greene.

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