Digital World Puts Olympic Coverage Through Its Paces NBCUniversal has made a deal with Facebook to provide more than 1,000 hours of digital coverage of the upcoming Winter Olympic games.
NPR logo

Digital World Puts Olympic Coverage Through Its Paces

  • Download
  • <iframe src="" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Digital World Puts Olympic Coverage Through Its Paces


Let's turn now to another network. NBC, it's gearing up for one of TV's flagship events: The broadcast of the Winter Olympics.


UNIDENTIFIED MAN: It'll be an exciting night at Central Arena in Sarajevo. We're going to see the finals of pair's figure skating...

MONTAGNE: Of course, the kind of carefully produced primetime specials of the games that work nicely in 1984 are woefully behind the times. Now people want to watch high-profile events live - no matter the time of day, no matter where they are.

Brian Steinberg a Variety.

BRIAN STEINBERG: These days there's so much available so quickly, even the Olympics has to work a little harder to get everyone's attention. Mobile viewing, tablets, video streaming, these have become mainstream behaviors that cannot be ignored.

MONTAGNE: There is no ignoring going on over at NBC. The network has planned a thousand hours of digital coverage of the games in Sochi. It will stream all competitions and debut video coverage on Facebook.

STEINBERG: They want to maximize their result. They want to make sure people are watching. And I think that Facebook is a way of kind of generating chatter: did you see this; hey, look at this - (unintelligible) passed along.

MONTAGNE: All of the broadcast on television and on the Web add to some 1500 hours of Olympic coverage. That's good news for fans of lower profile sports that got limited broadcast-time in years past. So, all of you friends of curling, get excited.

And you're listening to MORNING EDITION from NPR News.

Copyright © 2014 NPR. All rights reserved. Visit our website terms of use and permissions pages at for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.