RENEE MONTAGNE, HOST:
Today's Last Word In Business is, a change of underwear.
New York City's Robert Burck is a Times Square street performer known as the Naked Cowboy.
STEVE INSKEEP, HOST:
There's a bit of exaggeration in calling him naked, but only a bit. Mr. Burck performs wearing only a guitar, a 10-gallon hat, cowboy boots and a pair of white briefs. Starting tomorrow, he trades in the briefs for a set of boxers - for a fee.
MONTAGNE: Just as athletes wear hats and other clothes covered with corporate sponsorships, Mr. Burck has made a sponsorship deal with Fruit of the Loom. A company spokeswoman said the Naked Cowboy was a natural fit for the deal because his wardrobe is so important.
And that's the business news on MORNING EDITION. I'm Renee Montagne.
INSKEEP: And I'm Steve Inskeep.
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