With Cash And Cachet, The Islamic State Expands Its Empire : Parallels Based in Iraq and Syria, the Islamic State is using its chameleon-like branding and financial incentives to attract extremist groups from Egypt's Sinai Peninsula to Libya's Mediterranean coast.

With Cash And Cachet, The Islamic State Expands Its Empire

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From the Sinai Peninsula in Egypt to Eastern Libya, Islamist groups are pledging allegiance to the so-called Islamic State, or ISIS. The Sunni extremist group mainly operates in the chaos of Iraq and Syria, but now it's using cash to entice militants who are mainly focused on local issues elsewhere to join the brutal cause. NPR's Leila Fadel reports.

LEILA FADEL, BYLINE: Last week in an audio recording posted online, the head of the self-declared Islamic State, Abu Bakr al-Baghdadi, announced that his group is going global.


ABU BAKR AL-BAGHDADI: (Foreign language spoken).

FADEL: Oh Muslims, he says, we give you good news by announcing the expansion of the Islamic State to new lands - the lands of Saudi Arabia, Yemen, Egypt, Libya and Algeria.

Later, he addresses fighters in Tunisia and Morocco as well. He goes on to call them part of his own supposed state, and addresses local enemies in those countries from regimes to secularists. And in turn, the local groups changed their names to become provinces of the so-called Islamic State. Days later, Ansar Beit al-Maqdis, a militant group in the Sinai Peninsula that's fighting the Egyptian government and neighboring Israel, had its coming-out party of sorts. It put out a 30-minute video that had all the violence and slick editing that are the trademark of ISIS videos in Syria and Iraq.



FADEL: Militants shoot up police vehicles, blow up an army outpost and execute security forces, all while warning that this is just the beginning of their work in Egypt. It was produced under their new name, the Sinai province of the Islamic State. Now, the draft for these small and largely unknown militants from Egypt to Algeria, analysts say, is mostly about money and recognition. Samer Shehata is a Middle East expert at the University of Oklahoma.

SAMER SHEHATA: ISIS is a brand name. It has widespread recognition, and in the eyes of many adherents, it's successful.

FADEL: It's conquered large swaths of territory in Syria and Iraq. It's looted banks and has access to oil revenue. And broadly speaking, the new militant groups who've pledged allegiance also use violence and extremist Islamist ideology. But the similarities end there, Shehata says.

SHEHATA: They're really focused primarily on local struggles against the regimes that they find themselves in that are often - in fact, always - authoritarian, repressive regimes that they consider, of course, un or even anti-Islamic.

FADEL: By joining ISIS, they go from being little-known militant groups to household names with access to better resources. And in return, ISIS gets to bolster its reputation as the fiercest jihadist group around, claim attacks well beyond its reach in Syria and Iraq and increase recruitment. But the lack of common goals may create fissures down the road. Again, Shehata.

SHEHATA: The allegiance only goes so far, and in fact, there could be, in the future, issues where they differ.

FADEL: Already, the new ISIS affiliates seem to be emulating the brutal tactics of ISIS. In the town of Derna in eastern Libya, there've been reportedly three beheadings of activists, and residents say an Islamic court and an education ministry are now established. And even before pledging allegiance to ISIS, Ansar Beit al-Maqdis carried out their first filmed beheadings in August. Leila Fadel, NPR News, Cairo.

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