AUDIE CORNISH, HOST:
We're going to explore a shift happening in South Korea. It has an overwhelmingly urban population. More than 80 percent of people live in cities. In the last few years, that started to change. Tens of thousands of South Koreans are relocating to the countryside each year. NPR's Ari Shapiro looked into what the trend says about this highly developed nation.
ARI SHAPIRO, BYLINE: Kim Pil-Gi left his construction job in Seoul three months ago to spend his days handling grubs - squirming, writhing beetle larva.
Wow. Those are the grubs.
Each one's about as fat as my thumb. He sits at a tray, happily sorting them by size.
KIM PIL-GI: (Through interpreter) At the construction company, a lot of the time I'd wake up at 6 in the morning and work all night through to the next day. That was really hard for me.
SHAPIRO: Life in South Korean cities is intense. Until a decade ago, a six-day work week was the norm. Out here in the countryside, these larva live in dirt in big plastic bins in climate-controlled rooms. The construction worker's father, Kim Jin-Suk, left a marketing job in Seoul to start this farm.
KIM JIN-SUK: (Through interpreter) In the city, you're always running short of time because you're trying to get rich. In the countryside, I find that I have more time for myself.
SHAPIRO: This just happens to be lucrative too. A pound of dried larva powder sells for more than $400. The mother, Choi Young-Sik, gently places her hand on the writhing mass. She spent her career working for the government.
CHOI YOUNG-SIK: (Through interpreter) If you look at them as money, they're pretty and cute, and you love them.
SHAPIRO: People use these grubs in traditional medicine, powdered or juiced. They say it cures hangovers, clears your skin, improves your kidney and liver functions.
You've just opened a plastic Ziploc bag, and inside is a brown powder that, you know, looks like it could be fertilizer or coffee grounds. But this is the grub powder.
She asks if I'd like to taste. I need to stall for time. Let's bring in an analyst.
CHOE SANG-HEON: (Speaking Korean).
SHAPIRO: Choe Sang-Heon is a horticulture professor at Cheonan Yonam University. He says in the last year, 45,000 South Korean households have moved from the city to the countryside, and the numbers are increasing dramatically.
SANG-HEON: (Speaking Korean).
SHAPIRO: To him, this trend shows that there is something out of balance with Korean society.
SANG-HEON: (Speaking Korean).
SHAPIRO: Unlike Europe and other developed nations, Korea developed incredibly quickly, he says. This makes people exhausted and resentful. They don't necessarily want to be part of collective society working like a machine. You don't see this trend as much in other parts of the world, he says. You don't see it in Europe or Japan. In Korean, the trend of moving to the countryside is called guinong. I spoke by phone with one man who left the city to raise purple heirloom carrots and with a woman named Kim Hyun Hee who took her family out of Seoul to farm omija berries. They're used in a popular drink.
KIM HYUN HEE: (Through interpreter) Life in the city is tied down, and that's why we came to the countryside. We wanted our kids to be close to nature, and we also wanted to live a life that's environmentally friendly.
SHAPIRO: Of course the people I visited in person did not raise carrots or berries. It's time to taste these grubs.
So I have this spoonful of powdered grubs and a cup full of water. And I'm just going to eat it, and it'll help my liver and my kidneys. Here we go - bottoms up. You know, the truth is it tastes really nutty. It's almost like brewer's yeast.
That's the protein, the mother says. For this family, the move to the countryside has been a win-win. Not only do they live in a beautiful valley surrounded by mountains and trees, they also earn $300,000 a year, and they have plans to double their output in the years ahead. You can take the man out of the rat race. It's a lot harder to take the rat race out of the man. Ari Shapiro, NPR News, in Gangwon Province, South Korea.
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