The Week In Internet: Drake-ified Memes The musician Drake released a music video last week for his song "Hotline Bling." Social media is obsessed, but not just because he's Drake and he's dancing.
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The Week In Internet: Drake-ified Memes

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The Week In Internet: Drake-ified Memes

The Week In Internet: Drake-ified Memes

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RACHEL MARTIN, HOST:

Stay with me now as we move from a conversation about Canadian foreign policy to the story of a Canadian who won the Internet this past week. I'm talking about Drake - and, yeah, Drake's a Canadian. And this is his new song, "Hotline Bling."

(SOUNDBITE OF SONG, "HOTLINE BLING")

DRAKE: (Singing) You used to call me on my cellphone late night when you need my love.

MARTIN: If you haven't heard it, you've probably seen it. The video came out online last Monday. And it's pretty simple - Drake in a puffy coat, doing some fairly mediocre dance moves in a room with walls that change color. The Internet is still going crazy, meme-ifying this thing. And that's probably exactly what Drake and his people wanted to happen. Jon Caramanica at The New York Times wrote this. Quote, "It's less a video than an open source code that easily allows Drake's image and gestures to be rewritten, drawn over, repurposed."

And they have been. Trevor Noah joked about it on "The Daily Show." Hillary Clinton's head appeared on Drake's body. And then there's the countless looping GIFs of Drake's dance moves, including the ones set to the "Peanuts" theme. The song is really simple - lyrics about heartbreak laid over one techno riff that doesn't ever seem to change. It doesn't have to, though. Drake has left that up to everyone else.

(SOUNDBITE OF SONG, "HOTLINE BLING")

DRAKE: (Singing) I know when that hotline bling, that can only mean one thing. I know when that hotline bling, that can only mean one thing. Ever since I left the city, you...

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