Coming To The App Store: Nintendo's New Game 'Super Mario Run' "Super Mario Run" will soon be available for iPhones. Apple CEO Tim Cook made the announcement at a product event Wednesday, and shares of Nintendo soared on the news.
NPR logo

Coming To The App Store: Nintendo's New Game 'Super Mario Run'

  • Download
  • <iframe src="https://www.npr.org/player/embed/493073602/493073603" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Coming To The App Store: Nintendo's New Game 'Super Mario Run'

Coming To The App Store: Nintendo's New Game 'Super Mario Run'

  • Download
  • <iframe src="https://www.npr.org/player/embed/493073602/493073603" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

STEVE INSKEEP, HOST:

Fans of Nintendo's Mario received a little joy yesterday because the company said it's releasing a Mario mobile game for the iPhone. NPR's Laura Sydell reports.

(SOUNDBITE OF KOJI KONDO SONG, "GROUND THEME")

LAURA SYDELL, BYLINE: Fans of a funny little plumber named Mario will recognize that music because it probably accompanied hours of play on Nintendo consoles and handhelds. But yesterday, Mario's creator, Shigeru Miyamoto, appeared onstage at an Apple event to announce that Mario has always run towards new worlds on new platforms.

(SOUNDBITE OF ARCHIVED RECORDING)

SHIGERU MIYAMOTO: And now, Mario is running towards his next goal - iPhone.

SYDELL: Actually, Nintendo has only experimented with lesser-known games on mobile.

MICHAEL PACHTER: Rolling out their biggest brand signals that Nintendo is willing to put virtually its entire list of brands onto mobile, and that's a big deal.

SYDELL: Michael Pachter follows games for Wedbush Securities. Pachter thinks Nintendo made this move after the success of the mobile game Pokemon Go, which is based on a game by Nintendo but was created by another company. But Pachter is skeptical that Mario is going to be as successful because after a little bit of play on the iPhone of what's called Super Mario Run, gamers will have to pay.

PACHTER: Nintendo's rolling back to a proven sales business model.

SYDELL: Pachter says the most successful mobile games make money with things like in-app purchases. Still, news of Mario's arrival on the iPhone will make at least some fans happy. Laura Sydell, NPR News.

Copyright © 2016 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.