Nile Rodgers At SXSW: 'No One Else Can Tell The Story' The influential producer has worked with everyone from David Bowie to Daft Punk. He spoke with NPR's Michel Martin shortly after delivering a keynote address at the Austin music festival.
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Nile Rodgers At SXSW: 'No One Else Can Tell The Story'

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Nile Rodgers At SXSW: 'No One Else Can Tell The Story'

Nile Rodgers At SXSW: 'No One Else Can Tell The Story'

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MICHEL MARTIN, HOST:

David Bowie, Diana Ross, Madonna, Daft Punk, last but certainly not least, co-founder of Chic.

(SOUNDBITE OF SONG, "LE FREAK")

CHIC: (Singing) Freak out. (Speaking French). Freak out.

MARTIN: What on Earth do all these artists have in common? Nile Rodgers. Over four decades in music, Rodgers has produced some of the most recognizable songs in pop music. There's not enough time to mention all the artists who've sampled his music, and his contributions are finally being recognized with his induction into the Rock 'n' Roll Hall of Fame later this year.

It's a long way from somebody who started out playing for the Sesame Street Band. He was kind enough to visit with us just a short while after he gave a keynote speech at the conference. Nile Rodgers, welcome. Thank you so much for speaking with us.

NILE RODGERS: Oh, thank you for having me.

MARTIN: You just gave a keynote at the conference here in Austin. You opened with a video of some of the people with whom you collaborated. It was in fast forward. I'm going to try to ask you to take a shot at repeating that, and I want to ask why did you want to start with that?

RODGERS: It sort of gives people an in-depth look at the breadth of people that I've worked with because you can see that they're not just dance artists like Al Jarreau, Grace Jones, David Bowie, Slash, Cyndi Lauper, Diana Ross, Sister Sledge, David Lee Roth. It's like a gazillion of them.

MARTIN: Which is funny because you said in your keynote that you actually used to be a snob about Top 40 music which is something I did not know, but that is funny for somebody who's influenced four decades of music.

RODGERS: Yeah. I was a super snob. So I started out playing classical music, and I had a great classical guitar teacher. And I had given a recital at the Library of the Performing Arts at Lincoln Center. But I realized as I was leaving the auditorium that I couldn't think of one black concert guitarist in the world. I was like racking my brain. And the closest I could get was Narciso Yepes.

And I thought to myself, well, I can't play as well as he can play, and I'll never be able to play like that. So at that point, I quit studying classical, and I switched over to jazz. And my jazz guitar teacher was probably the most influential person in my life next to Bernard Edwards.

MARTIN: And what did he say to you? Get your head right? (Laughter).

RODGERS: Well, what he said to me was any song that was in the Top 40 or the top 20 or the top 10 or number one is a brilliant composition. I said a brilliant composition? And I sang "Sugar Sugar" by The Archies which happened to be number one at the time. And I said you call that a brilliant composition? He said especially that because it's been number one for four weeks.

And I said, well, why would you consider that a brilliant composition? He says because it speaks to the souls of a million strangers. And I went, whoa. I was stunned. Two weeks later I wrote a song called "Everybody Dance" - doo doo doo doo clap your hands.

(LAUGHTER)

RODGERS: And it put Chic on the map.

MARTIN: And the rest, as we say, is history.

(SOUNDBITE OF SONG, "EVERYBODY DANCE")

CHIC: (Singing) Everybody dance. Doo doo doo doo clap your hands. Clap your hands.

MARTIN: I understand though when Chic performs, you pretended you were a French band playing American funk music. Is that true?

RODGERS: That's exactly right.

MARTIN: Why is that?

RODGERS: Well, because if you think about the history of jazz and the way that we saw ourselves, we notice that a lot of jazz people when they made it, they would go to France and do well. Look at Nina Simone. Even nowadays like Tina Turner moved to Switzerland because the people would have respect for you, and they would treat you differently.

So we thought I wonder if it works the same way in reverse? Like, if you came from France and came to America would you cut out the middleman? Would you cut out the racism? And it's just like - they just play you as music. They didn't think of you as are you guys from Harlem? Oh, no, we're from Monaco or something. We just made stuff up.

MARTIN: It's interesting how people tried to - before Pharrell blew up, people tried to keep asking him if he was somebody other than - if he was - his ethnicity was something other than...

RODGERS: Right. Right. Right.

MARTIN: And he would just say, no, I'm just a regular black person.

RODGERS: Right.

MARTIN: And I remember him telling that story and wondering has it changed? Has it - anything changed?

RODGERS: No, no. As a matter of fact, that's why my life and my career is a real anomaly. I mean, I'm a 64-year-old black man with a front-line record deal. It's insane. If you're a young black artist and you have a band, where do you get signed? Give me a label - record label that signs black bands. Like, if you're a young, white artist, you can have a band. If you're a young black artist, you can't have a band.

MARTIN: Why is that?

RODGERS: I don't know because they don't - the labels don't support it. They don't believe that there's a viable industry that will consume it. But it is just the reality. People find it really odd. When we're performing somewhere, they say, hey, mister, if we do a music video or something - they go, mister, do you really know how to play that thing? Honestly they do.

MARTIN: But why is that? Is that because of the rise of rap artists or because music education has - was - disappeared from the schools?

RODGERS: Has been cut back. That's exactly right. I learned to read music in regular old public school just like Pharrell says, no, I'm just a regular old black person. I learned to read music in school because it was part of the standardized curriculum. If it weren't for that standardization process, I wouldn't have fit in anywhere because usually I was the only black person in an all-white school, and my parents were heroin addicts. So I was moving from place to place to place to place to place. But because of the standardized curriculum, I could always fit in.

MARTIN: Given everything you said, I mean - you have such a lovely way about you. You know, you have a very joyous spirit, but in fact, you know, your story is very bittersweet.

RODGERS: It is.

MARTIN: And in talking about the fact - I mean, we haven't even touched on that, you know, your earlier life with parents who were heroin addicts and finding your way out of that. Some people never fight their way out of that. And you're finally being inducted into the Rock 'n' Roll Hall of Fame.

RODGERS: Which is sort of funny.

MARTIN: Which is - why is it sort of funny?

RODGERS: Because, I mean, Chic is the most nominated band of all time. We were nominated 11 times, and Chic's not getting into the Rock 'n' Roll Hall of Fame only Nile Rodgers is. And I find that a little odd because if you think in terms of singular achievements, what we achieved from just 1977 to 1979 - because after 1979, we never had another hit record ever again.

But we never had a single that wasn't either gold, platinum, double platinum or in the case of "Le Freak" triple platinum. So it's interesting that in just those two short years that we were able to amass that amount of hit singles, and then, you know, we basically created - or certainly recreated Sister Sledge. They never had a hit until we came in. And that's as far as I'm concerned the best album pound for pound we've ever written.

(SOUNDBITE OF SONG, "WE ARE FAMILY")

SISTER SLEDGE: (Singing) We are family. I got all my sisters with me.

MARTIN: Before we let you go, I got to ask about some of your favorites. You said that your David Bowie's "Let's Dance" was the best record you worked on? Correct?

RODGERS: No. No, what I said about David was it was the greatest opportunity of my life because I had five flops in a row, so I was, you know, just in a chasm, like nothing was happening. I met David Bowie in 1982. In that point, Chic had broken up. I was out on my own, and David and I just formed this partnership that was very much like my partnership with Bernard Edwards.

It was a person who had total faith in me and that faith and trust was amazing because everybody else was saying disco sucks and I suck and nobody would answer my phone call. But David Bowie, like, let me produce his record and so much so that he let me steer the ship. It was the easiest record of my entire life. That album was done start to finish in 17 days.

(SOUNDBITE OF SONG, "LET'S DANCE")

DAVID BOWIE: (Singing) If you should fall into my arms and tremble like a flower.

MARTIN: My Daft Punk fans would be very upset if I didn't ask you about "Get Lucky" and...

RODGERS: Yeah.

MARTIN: ...For which you won three Grammys and collaborated for this collaboration. Did that change things for you?

RODGERS: Yeah to a huge extent. As a matter of fact, even my relation with all the forces in the universe came together, and they called my apartment. And I just happened to be home. I'd pick up the phone and he was like, hey, it's Thomas. And I was like Thomas, what's up, bro? And then they asked me, how did you guys make Chic records? And that was the beginning of an amazing record.

(SOUNDBITE OF SONG, "GET LUCKY")

PHARRELL WILLIAMS: (Singing) We've come too far to give up who we are, so let's raise the bar and our cups to the stars.

MARTIN: Nile Rodgers joined us from the South by Southwest conference in Austin.

(SOUNDBITE OF SONG, "GET LUCKY")

WILLIAMS: (Singing) I'm up all night to get some. She's up all night for good fun.

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