Used Car Suffers Ignominious End A Missouri man thinks there's a way to get some extra money out of his used car. Will Stuckenberg believes he would only get $1,200 if he sold his 1997 Dodge Neon. So he's turning it into a billboard instead. He's selling ads to the highest bidder to put on the side of the car. You can think of it as a moving billboard, though it won't be moving for long. To get attention for the ads, he plans to push the Neon over a 150-foot cliff.
NPR logo

Used Car Suffers Ignominious End

  • Download
  • <iframe src="https://www.npr.org/player/embed/5345510/5345511" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Used Car Suffers Ignominious End

Used Car Suffers Ignominious End

  • Download
  • <iframe src="https://www.npr.org/player/embed/5345510/5345511" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

STEVE INSKEEP, host:

A Missouri man thinks there's a way to get some extra money out of his used car. Will Stuckenberg believes he would only get $1,200 if he sold his 1997 Dodge Neon. So he's turning it into a billboard instead. He's selling ads to the highest bidder to put on the side of the car. You can think of it as a moving billboard, though it won't be moving for long. To get attention for the advertisements, he plans to push the Neon over the side of a 150-foot cliff.

Copyright © 2006 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.