LINDA WERTHEIMER, host:
And then there are those Americans who seek out Starbucks everywhere, or who know where in Beijing to buy Velveeta.
An American group dedicated to diplomacy is advising business travelers to live, eat and play local. Caterpillar, based in Peoria, has service personnel everywhere they sell those big yellow bulldozers. They encourage employees to be adventurous; notably in China, where business dinners are often feasts and it would not be good business to pass on the food.
One executive's personal rule: try it, then ask what it is.
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